This new era of responsibility will require that companies move beyond a corporate responsibility outlook that only addresses certain “corporate responsibility issues” to make responsibility part of all business operations. At Pfizer, we have taken several steps to improve the integration of responsibility into our business processes and goals. For example, although we have a very robust portfolio of philanthropic and collaborative programs to provide access to our medicines, we have taken the next step toward making access a key consideration in all of our business in the developing world by building a new Global Access strategy in our Emerging Markets Business Unit. This strategy, described in more detail in the Access to Medicines section of this report, will explore commercially viable and socially responsible opportunities to market our products to underserved populations around the world. We are also exploring exciting new opportunities that may develop from Pfizer's planned acquisition of Wyeth, particularly in the vaccines, consumer health care products, and nutritionals businesses that are now part of Wyeth. more ›
Pfizer is also building on the strengths of our environmental program to enhance sustainable practices throughout our businesses. While we are proud of our environmental initiatives and our many achievements over the years, the objective is to develop a more integrated and strategic approach. This includes creating a framework to prioritize short- and long-term environmental activities, a basis for communicating and engaging with stakeholders and a foundation that aligns with Pfizer's overall corporate responsibility platform to reduce our environmental impact on a global basis.
We have also developed a new Global Colleague Network to link Pfizer colleagues around the world who have corporate responsibility-related responsibilities. The Network is designed to ensure global alignment on corporate responsibility policies and practices and help integrate responsibility issues throughout our business units. ‹ back